Craig Cooper Venture Capitalist | Entrepreneur | Author | TV Host


“Craig has built and transformed some of the leading businesses in consumer Internet and digital media. He has a vision for big market opportunities and a passion for living life to the fullest.”

Anthony Robbins
Entrepreneur, Author and Peak Performance Strategist

CEO – CardieX, Limited (ASX:CDX)

Co-Founder – Boost Mobile

Managing Director and Head of Venture Capital – Saban Ventures

Partner – Softbank Capital Technology Fund

Venture Partner – VantagePoint Venture Partners

Host – CNBC’s “Adventure Capitalists”

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Featured In

  • Men’s Health
  • Huffington Post
  • Playboy
  • The Times
  • The Independent
  • Daily Telegraph
  • MindBodyGreen
  • LivingHealthy
  • Verve
  • Daily Mail



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“Brand Friends” are companies that I actively support and collaborate with to promote the ethics and principles of the brand.



Hunters & Animals Birthday Party for @mr.big888 @ African Queen Villa. 🦓 @johanernst @davidzipkin @mariacooperr
A few years ago I wrote an eBook supplement to my book "Your New Prime" specifically focused on natural testosterone for men. I'm nearly 59 and my last testosterone blood work dialed in at 988 ng/dL. BOOM right! (sorry @mariacooperr) 100% natural. I've put a link to the eBook in my bio if you are interested in kicking ass and thriving at your peak as you age without drugs. Read all about what testosterone does and doesn't do, cautions and myths, a 30-day program to naturally boost your T, and why TRT (Testosterone Replacement Therapy) is a literal "deal with the devil"👊🏽. I have friends who have clinical hypogonadism and who are bouncing off the walls with energy and guys like me at my levels who can't get out of bed. It's not a simple equation of "more means more of everything". Men at my age are easy and vulnerable targets for the drug and Pharma companies who are preying on our insecurities and perceived loss of masculinity and sexuality as we age. TRT is filling a huge hole in big Pharma revenues now all the ED drugs are generic - and it is "mostly" a made-up condition that is unrelated to age. Open it in a browser on your iPad or laptop and absorb and immerse in it. You will not be disappointed. #yournewprime
Merry Christmas everybody!🎄💙@mariacooperr @bouksbrand #yournewprime @er_stbarths #stbarths #stbarts #stbarthstyle #stbarthelemy #fitat58 #edenrock #edenrockstbarths
Get ready for the New Year with the book @tonyrobbins calls the "blueprint" for men over 40. 💪🏽. Link in bio. Buy it now and help support my Christmas rosé fund. @harper_wave @harpercollins #yournewprime
Ran into @larsfinanger founder of @odysseyswimrun mapping out the adventure across this spectacular landscape we all get to travel over tomorrow. 🏊🏽‍♂️🏃🏽‍♂️🏔🏊🏽‍♂️🏃🏽‍♂️🏔🏊🏽‍♂️🏃🏽‍♂️🏔
SwimRun repeats/full dress rehearsal @novamastersswimming squad in final prep for @odysseyswimrun adventure race next weekend in Orcas Islands, Washington State.🏊🏽‍♂️🏃🏽‍♂️🏔🏊🏽‍♂️🏃🏽‍♂️🏔🏊🏽‍♂️🏃🏽‍♂️🏔🏊🏽‍♂️🏃🏽‍♂️🏔
Happy 4th of July humans! @fewelly1 @kiwijoker @lifewithafastwife #yournewprime
Happy Memorial Day! A little hike, swim, and a traditional Memorial Day #murph to start the day. Freedom means different things to different people. For me… this moment in time ….getting vaccinated and finally being able to travel again and take a full deep breath in paradise after nearly 18 months of isolation…..that’s my freedom. In the immortal words of Dr. Spock “it’s life Jim, but not as we know it”. @mariacooperr
Cruising the Californian underground w/ @fewelly1.
19-years ago I was on a treadmill in the Marriott gym in Reston, Virginia watching as planes torpedoed into the World Trade Center. We had just signed a deal the previous day with Nextel that would have us all uproot from Sydney and move our families to the US to set up @boostmobile. I remember my 6-year old asking @mariacooperr “why are we moving to the place where all the buildings are falling down?” Those 19-years have definitely had their highs and lows but I wouldn’t have had it any other way.
Happy 25th year of birth to our beautiful, adventurous, and talented Montana who couldn’t be more socially distanced from us at the moment Down Under in Oz. Live today like you live every day sweetheart - with passion, energy, ambition, and that infectious laugh/giggle that brightens every room.❤️❤️❤️❤️
Just not like before. @schwarzenegger
Talking healthy aging, my book (“Your New Prime” - which @tonyrobbins calls “the blueprint for men over 40”), and what matters most as you age with @effortlessswimming #yournewprime #fitat57
Foraging for coffee and toilet rolls. We found coffee. @fewelly1 @kiwijoker @canyon #covidstrong #bikelife #bike #ironman703 #yournewprime @roka @peakstatefit
@otillorace #catalinaisland we have landed @garrettwilchek @kiwijoker 🏃🏽‍♂️🏔🏊🏼🏔🏃🏽‍♂️🏔🏊🏼🏔🏃🏽‍♂️🏔🏊🏼.#thisishowweroll
Progressive load tempo heart rate training w/10 minute increasing pace intervals for 45 minutes. For years I have never eaten before sub-60min training sessions and always trained fasted. Only zero calorie electrolytes but no carbs/fats/protein. It’s the only way to train the body to burn fat not carbs as the primary endurance fuel. These sessions are hard and push you to simulate race pace load at threshold heart rate. @peakstatefit @trainingpeaks @wahoofitnessofficial @garmin @whoop @garrettwilchek #roadtokona #trainlowracehigh #fatadapted #strongerthanyesterday @ironmantri @hokaoneone #yournewprime

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