Craig Cooper Venture Capitalist | Entrepreneur | Author | TV Host


“Craig has built and transformed some of the leading businesses in consumer Internet and digital media. He has a vision for big market opportunities and a passion for living life to the fullest.”

Anthony Robbins
Entrepreneur, Author and Peak Performance Strategist

CEO – CardieX, Limited (ASX:CDX)

Co-Founder – Boost Mobile

Managing Director and Head of Venture Capital – Saban Ventures

Partner – Softbank Capital Technology Fund

Venture Partner – VantagePoint Venture Partners

Host – CNBC’s “Adventure Capitalists”

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“Brand Friends” are companies that I actively support and collaborate with to promote the ethics and principles of the brand.



15 Prime Ministers (starting with Winston Churchill and ending with Liz Truss) and the same amount of US Presidents have been in office since the Queen ascended to the throne aged 25 on 6 February, 1952. Think about that - 25 years old! More than 80% of living U.K. citizens were born during her rule. And she has lived and led through more wars, conflict, and economic and social disruption than all those leaders combined. Having lived in the USA for over 20 years I've found that most Americans have never really understood or respected the Royals or the official protocols apart from what they see in the tabloid press. I remember at 9 years standing for hours on the side of Auckland harbor in New Zealand with literally the whole of the city out to wave her by. Like the All-Blacks, as a Kiwi she was in your blood. We all loved the Queen - a true icon, leader, and example of what it really takes to be a true "Head of State". There will never ever be anyone like her...💛👑.
"Couples who train together....[insert]"
Happy 4th of July weekend everyone! 🇺🇸
#WorldOceansDay. From rising pollution, acidification of ocean water, rising average water temperatures, to a reduction in ocean biodiversity, there isn't much to celebrate about what we are all doing to our oceans. We are lucky enough to have had (and shared with our daughters) an incredible amount of ocean adventures. Our girls were fully PADI certified when they were 11 & 12 and were back-flipping into remote French Polynesian drift dives with oceanic sharks a month later. My sadness is that these experiences and images may in the very near future be relegated to VR and historical footage. Want to know what the oceans used to look like? Start by taking a look at the old Jacques-Yves Cousteau movies and documentaries, when the oceans were rich with life. We used to swim with Mantas straight off the beach at Bora Bora until the hotel chains moved in. Now? ...all the Mantas have gone. And the Great Barrier Reef is effectively dead. We all know what needs to be done. The health of our oceans are directly linked to the health and climate of our territorial earth. 🌎
My wife's so hot she exits the water dry. #notstagedatall💙@nobubarbuda #barbuda
Is this (A) a photo of me hard at work wearing our new #GTHPro smartwatch during pre-launch testing under extreme conditions of heat, sun exposure, ocean water immersion, wine consumption, and dancing, or (B) just another random gratuitous selfie of me posing shirtless in the gym? I think we all know the answer to that.👊🏽 

Take a look. Link in bio. Medical grade heart health parameters now available to consumers in a fully packed smartwatch including never before seen heart health features in a wearable:

✅Arty Score - an overall cardiovascular health score. 
✅HSX - (Heart Stress Index) a measure of stress being placed on the heart (based on a measurement of Augmentation Index, arterial stiffness, and pulse waves in your arteries). 
✅TruHR - medical grade heart rate similar to that used in hospitals. 
✅eCap (Exercise Capacity) - similar to VO2max, but we measure the hearts capacity to perform under load based on the available supply of blood during exercise (using pulse wave analysis and an analysis based on what is known as the SEVR Index). 
✅ArtyAge - the biological age of your arteries (measured by pulse pressure amplification). 

All of this data is collected through an innovative new PPG sensor on the side of the watch that we patented so we could extract the highest fidelity arterial signals possible that you can't get through any wrist based sensor like @whoop @garmin @apple @fitbit. Having clinical grade health data on your wrist gives you the tools and insights to make better decisions about your health. #gthpro @mobvoi #ticwatch #hearthealth #ticwatchgthpro #yournewprime #healthylifestyle @formfitness.sbh_officiel
⏰9.00am EST, 1 March, 2022 we are officially entering a new era in managing heart and arterial health through our partnership with @google backed @mobvoi in the launch of a revolutionary new smartwatch featuring our "Arty Heart Health" platform - combined with new, high fidelity, sensor technology. We are introducing multiple "never before seen" clinical health parameters in a wearable device that have traditionally only been available to our research, Pharma, and specialist clinician partners. Medical grade health parameters providing deep insights into your health. It's been a two year collaboration that is finally here. Check out more details on the @mobvoi page.⌚️🥳#hearthealth #smartwatch #atcormedical #cardiex #artyhearthealth. #MobvoiXArty #ticwatch #health #healthylifestyle #healthylife
My forever valentine, partner, and chief witness to my life💕💕@mariacooperr depuis 1980.
Happy birthday sweetheart🎉. You are right where you want to be and I couldn't be happier spending it with you forever❤️❤️ @mariacooperr #stbarts #stbarths #gustavia #stbarthstyle #stbarthslife
Hunters & Animals Birthday Party for @mr.big888 🦓 @mariacooperr #stbarts #stbarths #stbarthstyle #stbarthslife
A few years ago I wrote an eBook supplement to my book "Your New Prime" specifically focused on natural testosterone for men. I'm nearly 59 and my last testosterone blood work dialed in at 988 ng/dL. BOOM right! (sorry @mariacooperr) 100% natural. I've put a link to the eBook in my bio if you are interested in kicking ass and thriving at your peak as you age without drugs. Read all about what testosterone does and doesn't do, cautions and myths, a 30-day program to naturally boost your T, and why TRT (Testosterone Replacement Therapy) is a literal "deal with the devil"👊🏽. I have friends who have clinical hypogonadism and who are bouncing off the walls with energy and guys like me at my levels who can't get out of bed. It's not a simple equation of "more means more of everything". Men at my age are easy and vulnerable targets for the drug and Pharma companies who are preying on our insecurities and perceived loss of masculinity and sexuality as we age. TRT is filling a huge hole in big Pharma revenues now all the ED drugs are generic - and it is "mostly" a made-up condition that is unrelated to age. Open it in a browser on your iPad or laptop and absorb and immerse in it. You will not be disappointed. #yournewprime #stbarts #stbarths #stbarthstyle #stbarthslife
Merry Christmas everybody!🎄💙@mariacooperr @bouksbrand #yournewprime @er_stbarths #stbarths #stbarts #stbarthstyle #stbarthelemy #fitat58 #edenrock #edenrockstbarths
Get ready for the New Year with the book @tonyrobbins calls the "blueprint" for men over 40. 💪🏽. Link in bio. Buy it now and help support my Christmas rosé fund. @harper_wave @harpercollins #yournewprime
Ran into @larsfinanger founder of @odysseyswimrun mapping out the adventure across this spectacular landscape we all get to travel over tomorrow. 🏊🏽‍♂️🏃🏽‍♂️🏔🏊🏽‍♂️🏃🏽‍♂️🏔🏊🏽‍♂️🏃🏽‍♂️🏔
Happy 4th of July humans! @fewelly1 @kiwijoker @lifewithafastwife #yournewprime
Happy Memorial Day! A little hike, swim, and a traditional Memorial Day #murph to start the day. Freedom means different things to different people. For me… this moment in time ….getting vaccinated and finally being able to travel again and take a full deep breath in paradise after nearly 18 months of isolation…..that’s my freedom. In the immortal words of Dr. Spock “it’s life Jim, but not as we know it”. @mariacooperr
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